As a business grows, it quickly becomes necessary to have one central place where all of this information lives. With one central location to organize all the details of your leads and customers, it’s easy for everyone on your team to gain insight into your business’s state and every customer relationship status.
CRM has become an essential requirement for every business. But the big question is, Does your CRM tool gives you what your business needs? HubSpot’s CRM or HubSpot Sales deliver an automated experience and lets your sales team track, manage, and communicate with leads, prospects and customers and intuitively.
A Customer Relationship Management software is a central location where businesses can organize all the information related to their customers. CRM software work for a plethora of business types across a variety of industries. HubSpot CRM is a handy tool that lets businesses track and manage all interactions and communication their sales representatives have with their prospects and customers. It also helps flag opportunities that require additional nurturing or follow up.
Benefits Of HubSpot CRM For Businesses
The HubSpot CRM system collects, organizes, and manages all customer-related information and allows companies to track the buyer’s journey of every prospect or customer they interact with. It also lets companies improve communication with these consumers, enhance customer service, and manage data across their sales, marketing, and support teams.
- Maintain a Centralized Database
HubSpot CRM allows a business’s sales team to keep all prospect information; over any duration of time; in a central database. This makes it easy to quickly share information across-teams and manage all prospect and customer details effortlessly. HubSpot CRM also saves sales reps from spending time digging through files and records to find the information they need to close deals.
- Manage Interactions With Stakeholders
All communication, both internal and external, can be managed through HubSpot CRM. It allows the sales team to track all parts of the buyer’s journey, including every interaction, email, phone call, and more. For instance, With HubSpot CRM, a business and its sales team can determine if and when they need to reach out to a specific prospect. Additionally, it will also help sales reps remember whether they already sent a prospect the requested resources.
- Automated Data Entry and Organizing Contact Data
With HubSpot CRM, businesses do not need to spend hours logging emails, calls, meetings, and interactions. All of this information gets collected and aggregated automatically within the system. Moreover, the CRM keeps an update of all deals by the stage they are in, keeping the data recording process as efficient as possible.
Further, it lets a company’s sales team keep track of every contact and related data. It also allows them to see if a contact visited the company website, downloaded content from the site, or already spoke with another sales team member. Also, they can log notes from their interactions with their customers and leads. And the best part- All this information is always searchable within the CRM.
- Reliable Forecasting For Sales Performance
The key to any successful business is the ability to plan strategically and make informed decisions. With HubSpot CRM reports, companies can pull in crucial metrics- monthly recurring revenue (MRR), year-over-year (YOY) growth, etc., and quickly identify trends and develop performance-related forecasts. Plus, it also allows businesses to see which activities and sources are the most profitable lead generators. This data helps them create sales projections for upcoming months and adjust their pipeline estimates accordingly.
- Simplified Administrative Tasks
Administrative tasks, such as manual data entry, hunting for email chains, recording conversations, and saving contact information, get simplified with HubSpot CRM’s integration. It automates most of these tasks so that businesses can spend time and resources on more impactful tasks. Even though administrative tasks don’t impact business revenue directly, they affect team members’ schedules and how much time they spend on working on those tasks versus with leads and prospects.
How HubSpot CRM Helps Businesses Grow?
In their 2014 report, Gartner mentioned – CRM to be the heart of digital initiatives in the coming years. Why? One reason: growth. Companies are growing faster than ever. As they do, they are tapping into new opportunities to reach and engage with prospects. When organizations enter phases of rapid growth, it becomes easy for valuable leads to fall through the cracks. It is not because the marketing team is not doing their job, or because the sales team is not closing deals, but because both teams are overloaded with information.
Without a CRM system, marketing and sales staff spend more and more time searching through emails and trying to connect with coworkers to get the most recent, accurate information on leads’ status. This leads to missed or double-booked appointments or failure to follow up on tasks that are important for nurturing leads through the sales funnel. Moreover, each sales representative might rely on a different sales process. In such a scenario, communication with leads starts to lack consistency or worse; prospects have to repeat the same information each time they connect with a representative.
HubSpot CRM solves these many challenges presented by growth. It effectively organizes contacts, company, and sales opportunity information and every interaction that takes place through the multitude of customer communication channels, including the company’s website, email, phone calls, social media, and other channels. HubSpot’s CRM solution also supports complex workflows of fast-growing sales teams. It keeps teams on task and in sync, facilitating more effective use of time and eliminating many nuisance tasks that take up time without adding value.
New technology comes and goes, fast. Every week there is a new app or widget promising to make businesses and their sales funnels more productive, efficient, and effective. Although most of them have just been attractive solutions with hidden loopholes, Customer Relationship Management (CRM) software has really streamlined the sales processes for businesses. Integrating HubSpot’s CRM system with their business has helped companies boost productivity among the sales team, keep all information regarding prospects and customers in a central location, close more deals, and foster meaningful relationships with all stakeholders.