logo
  • User Experience Design
  • Technology
  • Digital
  • About Us
  • Thoughtstream
  • Careers
  • Contact Us
logo logo_dark
Get in Touch
Blog

Top 5 ways of using HubSpot to Grow Your Small Business

How HubSpot Can Help Your Small-Scale Business Grow?

Share Post
blog feature

If you are not already using marketing automation, the probability is that you have at least considered it. Businesses have been rapidly turning towards marketing automation. A report published by Martech stated that around 51% of companies are using marketing automation, and the total spending on such tools is anticipated to reach $25.1 billion yearly by 2023.

What started in 1992 as one email-focused platform called “Unica” has evolved as a highly competitive field of specialty players under the marketing automation umbrella. As more vendors enter the marketplace, these systems’ monthly cost has gone down, making it a reasonable investment for small and medium-sized businesses. However, HubSpot has emerged as the biggest – with more customers and market share than any other market automation platform.

What Is HubSpot?

If you are looking into various marketing automation systems, you might already know what HubSpot is. It is an inbound marketing software platform that helps companies attract prospects, convert leads, and close customers. Inbound marketing, a term coined by HubSpot, is a methodology designed to naturally bring prospects to your business by earning their attention, primarily through useful and search-optimized content like articles, white papers, e-books videos, and infographics. This is a conscious reaction against traditional marketing forms that use disruptive channels like paid advertising, direct mail, or outbound sales calls.

While some automation solutions focus on specific aspects of marketing, such as email or split testing, HubSpot seeks to be an all-in-one platform that combines the tools, features, and plugins needed to execute, automate and measure inbound marketing efficiently. The software is built to move visitors through each stage of the buyer’s journey. The platform is uniquely designed to help small, mid-size, and large enterprises grow better. It integrates everything your business needs into a single, unified product. This advantage gives HubSpot an edge over other systems out there – and the leading factor that determines why we partner with them.

Leverage HubSpot For Your Business Growth

Considering the sheer number of tools HubSpot can consolidate is why many businesses love them. Within the platform, you can manage your website, track deal stages, route support tickets, run ads, and even build email workflows. Moreover, it provides 200+ integrations with all sorts of marketing, sales, and service software. Another significant feature is HubSpot’s support team and content that helps you learn how to use HubSpot’s CRM, Sales, Marketing, and Service Hubs. In addition to its popular and informative blogs, HubSpot has an extensive knowledge base – support content, community forums, and free online training. But to start with, here are five ways HubSpot can help a small business grow and function better-

  1. Seamless Contact Management
    Contact management is at the core of HubSpot’s value proposition, and for a good reason. It is critical to grow your business as it affects how your company’s marketing and sales teams manage the customer relationship lifecycle. Using HubSpot for contact management will help you gain invaluable insight into your business’s prospects and customers’ behavior and let you create the most valuable experience for your stakeholders.
  2. Effective Email Marketing
    HubSpot gives you everything you need to be successful with email marketing. Through HubSpot, you can- create email templates, automate email workflows, personalize emails, analyze email campaign results and do much more. In addition to this, HubSpot’s Academy provides courses on email marketing to keep you and your employees updated with the latest trends. By thoughtfully planning out your email automation and segmentation, you can use HubSpot to create highly effective and lead generating email campaigns.
  3. Impactful Marketing On Social Media
    Social media is a critical marketing channel, but many companies struggle with tracking the impact of social media on their business. Fortunately, HubSpot solves the issue of tracking social media ROI. It breaks down your company’s performance on social media through parameters like platform, campaign, and publishing times. Moreover, you can simplify the work that goes into social media marketing by connecting your accounts to HubSpot. By doing this, you can publish everything from one place and optimize your messaging tactics by analyzing your post’s performance and setting up keyword monitoring streams.
  4. Website Development and CRM Integration
    With HubSpot and its web development tools, you can design and develop your company’s website in alignment with your inbound marketing goals. For instance, you can easily tailor your website content in HubSpot’s content marketing management system (CMS), based on the prospect information stored in your HubSpot customer relationship management system (CRM).
  5. Simplified Administrative Tasks
    Administrative tasks, such as manual data entry, hunting for email chains, recording conversations, and saving contact information, get simplified with HubSpot CRM’s integration. It automates most of these tasks so that you and your team can spend time and resources on more impactful tasks. Even though administrative tasks don’t impact business revenue directly, they affect team members’ schedules and how much time they spend on working on those tasks versus with leads and prospects.

Endnote

A business that “grows” is the one that can handle the increased workloads without losing staff or annoying customers with inferior service. Thus, “to grow” an enterprise is to keep both clients and colleagues happy. HubSpot, as a comprehensive platform, helps companies achieve growth smoothly. Some often describe it as a customer relationship management (CRM) tool, but it is much more than that. HubSpot goes beyond neatly managing customers by offering a full-stack marketing and sales hub that integrates CRM with content management, customer services, and inbound lead generation. With HubSpot, you can keep your customers happy and allow smooth workflow across all teams.

author
Author
Harjeet Singh Gulati

With a stellar career spanning 22 years, Harjeet has been at the forefront of digital innovation, helping clients adapt, build, grow their businesses across the globe. His thought leadership in the User Experience space is something our clients have benefitted from tremendously. His abiding interest in Social Media saw him contribute to the Yahoo-O'Reilly Press book 'Designing Social Interfaces. Harjeet holds a BS (Hons.), and MBA in Marketing & Technology from Panjab University Business School., Millipixels Interactive

CEO Millipixels Interactive

Related Posts

renPost1
Blog
5 Reasons why HubSpot CRM is a Game Changer
renPost1
Blog
Top 5 ways of using HubSpot to Grow Your Small Business
author

Harjeet Singh Gulati CEO
Millipixels Interactive

renPost1
Blog
OTT Solutions – Disrupting the Conventional Media Landscape
author

Sumeet Kaur Director of Content
Millipixels Interactive

renPost1
Blog
Securing Customer Data – A Best Practices Guide for eCommerce
author

Sumeet Kaur Director of Content
Millipixels Interactive

renPost1
Blog
5 Tips For Improving Conversions On Your E-Commerce Store
author

Niharika Singh Solutions Specialist
Millipixels Interactive

renPost1
Blog
eCommerce in the New Decade
author

Harjeet Singh Gulati CEO
Millipixels Interactive

renPost1
Blog
Rejuvenating Healthcare User Experience
author

Sumeet Kaur Director of Content
Millipixels Interactive

Let’s talk about your next big thing.

Get in touch
booterBoxImg
Digital Experience Design
  • UX Strategy & Consulting
  • User Research
  • Information Architecture
  • Interaction Design
  • Interactive Prototyping
  • Voice UX
  • UX for Mixed Reality Apps
  • Customer Experience Design
Technology & Product Engineering
  • Product Strategy & Roadmaps
  • Mobile Apps
  • Enterprise Apps & Frameworks
  • SaaS / Multi-Tenant Architecture
  • Custom Application Development
  • Application Lifecycle Management
  • Quality Assurance
Digital Transformation & Strategy
  • Digital Transformation
  • Digital Commerce
  • Technology Consulting
  • Big Data, AI, ML & Analytics
  • Cloud Apps, CI & CD Infrastructure
  • Business Process Support
  • Digital Marketing
Quick Links
  • About Us
  • Thoughtstream
  • Careers
  • Contact Us
Our Partners
footerLogosItem
footerLogosItem
footerLogosItem
footerLogosItem
footerLogosItem
footerLogosItem

Stay Connected.

Stay in the know with all our news and updates, once a month, and no spam. Promise.

Follow us on
  • India
    • Mohali
    • Chandigarh
    • New Delhi
    • Mumbai
    • Bangalore

Copyrights

2021

Millipixels Interactive LLP.

All Rights Reserved

  • Your Privacy Matters
  • Terms of Use
  • Cookies & GDPR Compliance
logo
  • Services
  • Case Studies
  • About Us
  • Careers
  • thoughtstream
  • Contact Us

With an experienced team that has helped hundreds of startups as well as enterprises design, build and ship amazing products and services over the last 20 years, we are at the forefront of digital innovation.

megaMenu

User Experience Design

We design unforgettable digital experiences that define your brand.

Technology

Leverage our product development expertise to jumpstart your product plans.

Digital

We think big. And we execute big. Whatever the scale of your technology initiative, we have what it takes to deliver.

+91 172-4190-900
hello@millipixels.com
  • Services

    User Experience Design

    We design unforgettable digital experiences that define your brand.

    Technology

    Leverage our product development expertise to jumpstart your product plans.

    Digital

    We think big. And we execute big. Whatever the scale of your technology initiative, we have what it takes to deliver.

  • Case Studies
  • About Us
  • Careers
  • Thoughtstream
  • Contact Us
+91 172-4190-900
hello@millipixels.com
Logo
We’re on a quest to define what’s next. For our clients, our people, and our partners.
our_gallery
icon

You can also mail in your profile to hr@millipixels.com

And we’re looking for some exceptional people to join us in our journey.

Tell us a bit about yourself and let’s take things forward.
Select your area of expertise

Copyrights

2021

Millipixels Interactive LLP.

All Rights Reserved

  • Your Privacy Matters
  • Terms of Use
  • Cookies & GDPR Compliance
Logo

We’re on a quest to define what’s next. For our clients, our people, and our partners.

You can also mail in your profile to hello@millipixels.com

Get In Touch

Start a Conversation

Thanks!

Your form has been submitted successfully!

We’re sorry!

We’re sorry. Your form could not be submitted. Try again?

Copyrights

2021

Millipixels Interactive LLP.

All Rights Reserved

  • Your Privacy Matters
  • Terms of Use
  • Cookies & GDPR Compliance