If you are not already using marketing automation, the probability is that you have at least considered it. Businesses have been rapidly turning towards marketing automation. A report published by Martech stated that around 51% of companies are using marketing automation, and the total spending on such tools is anticipated to reach $25.1 billion yearly by 2023.
What started in 1992 as one email-focused platform called “Unica” has evolved as a highly competitive field of specialty players under the marketing automation umbrella. As more vendors enter the marketplace, these systems’ monthly cost has gone down, making it a reasonable investment for small and medium-sized businesses. However, HubSpot has emerged as the biggest – with more customers and market share than any other market automation platform.
What Is HubSpot?
If you are looking into various marketing automation systems, you might already know what HubSpot is. It is an inbound marketing software platform that helps companies attract prospects, convert leads, and close customers. Inbound marketing, a term coined by HubSpot, is a methodology designed to naturally bring prospects to your business by earning their attention, primarily through useful and search-optimized content like articles, white papers, e-books videos, and infographics. This is a conscious reaction against traditional marketing forms that use disruptive channels like paid advertising, direct mail, or outbound sales calls.
While some automation solutions focus on specific aspects of marketing, such as email or split testing, HubSpot seeks to be an all-in-one platform that combines the tools, features, and plugins needed to execute, automate and measure inbound marketing efficiently. The software is built to move visitors through each stage of the buyer’s journey. The platform is uniquely designed to help small, mid-size, and large enterprises grow better. It integrates everything your business needs into a single, unified product. This advantage gives HubSpot an edge over other systems out there – and the leading factor that determines why we partner with them.
Leverage HubSpot For Your Business Growth
Considering the sheer number of tools HubSpot can consolidate is why many businesses love them. Within the platform, you can manage your website, track deal stages, route support tickets, run ads, and even build email workflows. Moreover, it provides 200+ integrations with all sorts of marketing, sales, and service software. Another significant feature is HubSpot’s support team and content that helps you learn how to use HubSpot’s CRM, Sales, Marketing, and Service Hubs. In addition to its popular and informative blogs, HubSpot has an extensive knowledge base – support content, community forums, and free online training. But to start with, here are five ways HubSpot can help a small business grow and function better-
- Seamless Contact Management
Contact management is at the core of HubSpot’s value proposition, and for a good reason. It is critical to grow your business as it affects how your company’s marketing and sales teams manage the customer relationship lifecycle. Using HubSpot for contact management will help you gain invaluable insight into your business’s prospects and customers’ behavior and let you create the most valuable experience for your stakeholders.
- Effective Email Marketing
HubSpot gives you everything you need to be successful with email marketing. Through HubSpot, you can- create email templates, automate email workflows, personalize emails, analyze email campaign results and do much more. In addition to this, HubSpot’s Academy provides courses on email marketing to keep you and your employees updated with the latest trends. By thoughtfully planning out your email automation and segmentation, you can use HubSpot to create highly effective and lead generating email campaigns.
- Impactful Marketing On Social Media
Social media is a critical marketing channel, but many companies struggle with tracking the impact of social media on their business. Fortunately, HubSpot solves the issue of tracking social media ROI. It breaks down your company’s performance on social media through parameters like platform, campaign, and publishing times. Moreover, you can simplify the work that goes into social media marketing by connecting your accounts to HubSpot. By doing this, you can publish everything from one place and optimize your messaging tactics by analyzing your post’s performance and setting up keyword monitoring streams.
- Website Development and CRM Integration
With HubSpot and its web development tools, you can design and develop your company’s website in alignment with your inbound marketing goals. For instance, you can easily tailor your website content in HubSpot’s content marketing management system (CMS), based on the prospect information stored in your HubSpot customer relationship management system (CRM).
- Simplified Administrative Tasks
Administrative tasks, such as manual data entry, hunting for email chains, recording conversations, and saving contact information, get simplified with HubSpot CRM’s integration. It automates most of these tasks so that you and your team can spend time and resources on more impactful tasks. Even though administrative tasks don’t impact business revenue directly, they affect team members’ schedules and how much time they spend on working on those tasks versus with leads and prospects.
A business that “grows” is the one that can handle the increased workloads without losing staff or annoying customers with inferior service. Thus, “to grow” an enterprise is to keep both clients and colleagues happy. HubSpot, as a comprehensive platform, helps companies achieve growth smoothly. Some often describe it as a customer relationship management (CRM) tool, but it is much more than that. HubSpot goes beyond neatly managing customers by offering a full-stack marketing and sales hub that integrates CRM with content management, customer services, and inbound lead generation. With HubSpot, you can keep your customers happy and allow smooth workflow across all teams.