Lead Generation and Research Specialist

Millipixels Interactive is an experience-led, interactive solutions company that collaborates with startups and enterprise clients to deliver immersive brand experiences and transformational technology projects.

Our Offshore Innovation Center model allows clients to leverage cost differentiators and innovation to redefine what's possible. With a collaborative and detail-oriented approach, we provide value in every engagement.

This is a full-time remote role for a Lead Generation & Research Specialist. As a Specialist, you will be responsible for conducting lead generation and research activities. Your tasks will include identifying potential clients, collecting and analyzing relevant data, and providing insights to the sales team. You will also play a key role in developing strategies to improve lead generation efforts and enhance the company's overall sales and marketing performance.

Prospect Research:

• Conduct in-depth research to identify potential leads through databases, social media, industry publications, and other sources.
• Develop a comprehensive list of target accounts and key contacts, focusing on decision-makers and influencers.

Data Collection and Management:

• Gather contact information and other relevant data about potential leads.

• Maintain and update lead information in the CRM system (e.g., Salesforce) to ensure accuracy and completeness.

Lead Generation Tactics:

• Utilize various lead generation techniques, including email marketing campaigns, content marketing, SEO, PPC, and social media outreach.
• Implement tools and technologies to automate and optimize lead generation processes.

Lead Qualification:

• Perform preliminary qualification of leads based on predefined criteria to ensure they meet the company’s target profile.
• Identify key decision-makers and assess the potential fit for Millipixels’ services.

Campaign Analysis:

• Track and analyze the performance of lead generation campaigns to measure effectiveness and ROI.
• Provide insights and recommendations for improving lead generation efforts based on data analysis.

Collaboration:

• Work closely with the marketing team to align lead generation activities with broader marketing campaigns.
• Coordinate with SDRs and the sales team to ensure smooth handoff and follow-up of leads.

Education:

• Bachelor’s degree in Business, Marketing, Communications, or a related field.

Experience:

• 2-4 years of experience in a lead generation or sales development role, preferably in the technology or outsourcing industry.

• Strong research and analytical skills to identify and qualify potential leads.
• Proficiency with lead generation tools and CRM software (e.g., Salesforce).
• Excellent written and verbal communication skills.
• Familiarity with digital marketing techniques and tools (e.g., email marketing platforms, SEO tools).
• Ability to manage multiple tasks and projects simultaneously with attention to detail.

• High level of energy, enthusiasm, and persistence.
• Ability to work independently and as part of a team.
• Strong organizational skills and attention to detail.
• Proactive and results-driven mindset.

• Innovative Culture: Be part of a forward-thinking company that values innovation, integrity, and excellence.
• Global Impact: Work on exciting projects for a diverse, global clientele and contribute to redefining digital experiences.
• Career Growth: Opportunities for professional development and career advancement in a dynamic and growing organization.
• Collaborative Environment: Join a team of passionate and talented professionals dedicated to driving success for our clients.