Transforming Complex Data into Actionable Marketing Intelligence
Unifying fragmented customer signals into clear, insight-driven decisions that power measurable growth.
Designing Intelligence That Marketers Can Actually Us
Distil.ai is a next-gen intelligence platform that unifies fragmented customer data and activates it through personalized, insight-driven campaigns. Our partnership focused on reimagining the product experience, simplifying complex AI into an intuitive interface that helps marketers make smarter decisions, faster.
Supported Interfaces
- Web (Responsive SaaS platform)
Project Involvement
- UX Strategy
- UI/UX Design
- Information Architecture
- Front-end Development
- Design System Creation
Delivery Scope
- End-to-end Product Redesign
- Interactive Prototypes
- Design System & UI Components
- Development-ready Front-end Assets
Distil.ai is a SaaS platform designed to help marketers collect data from all the platforms they use into one central Customer Data Layer then deploy that to multiple tools without the use of the business's engineering team. If you manage to get this right in your business, it saves a huge amount of money at the same time as it increases the effectiveness of all your marketing. But from our point of view, it's a complicated task to wrap this up into a simple UX.
The Millipixels team was vital in helping us design and validate the design for the Distil.ai platform. The result is something that our users love and has been praised by everyone who has seen it.
Gerry McNicol
Key Challenges Addressed
Distil.ai faced challenges in making complex customer data accessible for non-technical marketers. Their goals included:
- Simplifying complex datasets
- Enabling self-serve insights
- Balancing strategy with quick wins
- Integrating with existing tools
Collaborative and Iterative Design Approach
We partnered closely with Distil.ai to design for immediate and future needs:
- Embedded UX collaboration
- Aligned with user research
- Rapid prototyping and validation
- Close engineering partnership
Empowering Marketers Through Intuitive UX
We created a user-centric experience focused on exploration:
- Streamlined navigation and workflows
- Simplified, low-friction design
- Scalable, consistent design system
How We Made a Difference
We didn’t just design interfaces — we translated data complexity into human experience. Our team’s unique strength was in abstracting technical layers while preserving the platform’s intelligence, making it usable, intuitive, and even enjoyable for the end-user.
Measured Impact
46%
increase in customer engagement within months of launch
32%
boost in marketing ROI across eCommerce clients
68%
adoption rate among non-technical marketers in the first phase
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